Cookie Statement
Iris makes use of cookies. In this cookie statement, we are happy to explain which cookies we specifically use and how you may be able to disable them.
Controller
Iris Group NV, with company number 0418.161.060, located at Avenue Basel 5, 1140 Brussels (hereinafter Iris and/or we and/or us) is responsible for processing your personal data.
What are cookies?
A cookie is a simple small file stored by your browser on the hard drive of your computer, cell phone, smartwatch or tablet. This stored information can be sent back to our server on your next visit.
Cookies cannot spread viruses and cannot harm your computer. Some cookies expire as soon as you close your browser (these are called session cookies) and other cookies remain on your device until you delete them or until they expire (these are called permanent cookies).
The use of cookies is very important for the proper running of our website, but cookies whose effect you do not immediately see are also important. Thanks to the (anonymous) input of visitors, we can improve the use of the website and make it more user-friendly.
Types of cookies and their purposes
1. Necessary cookies
These cookies are indispensable for visiting our website and using certain parts of it. For example, these cookies allow you to navigate between the different pages of the website, to fill in forms, ..... If you reject these cookies, certain parts of the website will not work or will not work optimally.
2. Functional (preferences) cookies.
These cookies allow a site to remember the choices you make (such as the language or region you are in) and provide more enhanced, personalized features. These cookies cannot track your browsing activity on other Web sites. They do not collect information for advertising or remember where you have been on the Internet outside of our site.
Cookie list:
| Cookie | Description | Provider | Type | Retention period |
|---|---|---|---|---|
| moove_gdpr_popup | Saves the visitor's cookie preferences (consent by category) for the Moove GDPR cookie plugin. | Iris.be (Moove plugin) | HTTP | 1 year |
3. Analytical cookies (statistics).
Analytical cookies allow an anonymous cookie to be generated each time you visit a website. These cookies know whether you have visited the site before or not and are for statistical purposes only to give us insight into how the website is being used. These cookies collect data such as number of unique visitors, how often users visit the site, which pages are viewed, how long users stay on a page and at which page users leave the site.
Google Analytics cookies:
| Cookie | Description | Type | Retention period |
|---|---|---|---|
| _ga | Provides insights into page views, unique visitors, sessions, and campaign data. Data is stored anonymously using a randomly generated number. | HTTP | 2 years |
| _ga_PPK9S43HLB | Used by Google Analytics 4 to store the session status. Replaces the functionality of the old _gid. | HTTP | 2 years |
| _gid | Collects information about how visitors use the website. The data collected is anonymized. | HTTP | 1 day |
| _hole | Installed by Google Analytics to monitor the speed of requests to their servers. Data is processed anonymously. | HTTP | 1 day |
4. Marketing & Tracking Cookies
⚠️ Updated in June 2026 to comply with Google’s new requirements (effective June 15, 2026)
Marketing cookies are used to track visitors across different websites. The goal is to display ads that are relevant to the user and therefore more valuable to advertisers. YouTube cookies are placed through embedded videos, such as the company videos on our services pages.
Iris uses Google Ads and Google Analytics for advertising purposes. When you consent to marketing and tracking cookies (via ad_storage in our Consent Mode), the following processing activities may take place:
- Display targeted ads based on your interests and your behavior on our website.
- Measuring the effectiveness of our advertising campaigns and optimizing our website and ads.
- Link your website activity to your personal Google account, provided you are currently signed in to Google. Google uses this link to build audiences, improve bidding strategies, and track conversions.
You can view, edit, or have Google delete the data it has collected about you in this context at any time via Google’s “My Activity”:
Starting June 15, 2026, data usage controls on Google will be separated by destination: data used in Google Ads will be controlled exclusively by Ads Consent Mode (ad_storage setting). Your consent selection in our cookie banner determines this.
Cookie list:
| Cookie | Description | Provider | Type | Retention period |
|---|---|---|---|---|
| _ptq.gif | Sends data to the MCAE marketing platform about the visitor's device and their behavior. | Salesforce.com | Pixel | Session |
| collect | Sends data to Google Analytics about the visitor's device and behavior across various devices and marketing channels. | Google Analytics | Pixel | Session |
| _gcl_au | Used by Google Ads (via the Conversion Linker) to attribute ad clicks to conversions and store campaign information. | Google Ads | HTTP | 90 days |
| _gcl_aw | Stores the Google Ads click ID (GCLID) after a user clicks on an ad, in order to attribute the conversion to that visitor. | Google Ads | HTTP | 90 days |
| _gcl_gs | Supports the Google tag in transmitting click and conversion signals to Google Ads. | Google Ads | HTTP | 90 days |
| GCL_AW_P | Placed by Google Ads to link ad clicks to conversions. | HTTP | 90 days | |
| __Secure-ENID | Used by Google to remember your preferences and display personalized ads. | HTTP | 13 months | |
| VISITOR_INFO1_LIVE | Is placed by embedded YouTube videos to estimate bandwidth and display personalized ads. | YouTube (Google) | HTTP | 6 months |
| VISITOR_PRIVACY_METADATA | Saves the visitor's cookie consent for embedded YouTube content. | YouTube (Google) | HTTP | 6 months |
| YSC | Records a unique ID to track which YouTube videos the user has watched. | YouTube (Google) | HTTP | Session |
| __Secure-YNID | Used by Google/YouTube to display personalized ads and secure the connection. | YouTube (Google) | HTTP | 6 months |
| __Secure-ROLLOUT_TOKEN | Used by YouTube to roll out and secure embedded content/ads. | YouTube (Google) | HTTP | 6 months |
Pardot/Salesforce MCAE:
| Cookie | Description | Provider | Type | Retention period |
|---|---|---|---|---|
| visitor_id1046943 | Tracks visitors across sessions for Salesforce Pardot/MCAE (marketing automation). | Salesforce | HTTP | 10 years |
| visitor_id1046943-hash | Secures and validates the visitor_idPardot cookie. | Salesforce | HTTP | 10 years |
| lpv1046943 | Prevents Pardot from double-counting multiple page views by the same visitor within a session. | Salesforce | HTTP | Session |
* Note regarding third-party cookies
For third-party cookies (such as Google Analytics), we also refer to the cookie statements of these parties on their respective websites. Iris cannot exert any influence on the content of these statements or on the content of the cookies of these third parties.
Block and delete cookies
You can easily block and delete cookies yourself at any time via your Internet browser. You can also set your Internet browser to notify you when a cookie is placed. You can also indicate that certain cookies may not be placed. Check the help function of your browser for this. Deleting cookies in your browser may affect the use of the website.
Please be aware if you do not want cookies that we cannot guarantee optimal use of our website. You may lose some site features or even be unable to visit the website at all.
How to adjust your settings varies by browser. If necessary, consult your browser's help function or click one of the links below to go directly to your browser's manual:
- Firefox: https://support.mozilla.org/nl/kb/cookies-verwijderen-gegevens-wissen-websites-opgeslagen
- Google Chrome: Delete, allow and manage cookies in Chrome - Android - Google Chrome Help
- Internet Explorer: https://support.microsoft.com/nl-nl/help/278835/how-to-delete-cookie-files-in-internet-explorer
- Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
- Safari on smartphone: https://support.apple.com/nl-nl/HT201265
- Safari on Mac: https://support.apple.com/nl-be/guide/safari/sfri11471/mac
New developments and unforeseen cookies
We will need to update this statement from time to time, for example, when we update our website or change the rules around cookies. The latest version will always be on this web page.
In addition, cookies may be set via our website by others of which we are not always aware. If you come across unforeseen cookies on our website that you cannot find in our overview, please let us know via gdpr@iris.be
Contact
If you have any other questions or comments, you can always contact: gdpr@iris.be